Case Study
Resolved The Problem Of Local Lead Generation Through SEO-Friendly Content
Website And Content Issues
Our client, a healthcare service that provides treatment to patients suffering from a sudden and unexpected illness or injury, was having problems driving the relevant traffic to their website.
Our client had, over the years, developed a highly advanced and comprehensive healthcare facility capable of handling all types of health problems. They wanted us to:
- Find out the reasons for the low traffic
- Suggest changes to their digital strategy
- Implement measures for website traffic improvement
- Achieve better conversion figures
Our Approach
Our team started by looking at the client's overall marketing strategy and the weak links in their digital marketing processes. We discovered some chinks in the website's technical areas and the quality of content.
Our experts started working on these areas and optimizing the content to achieve better conversions.
Tweaking The Approach to Digital Marketing
We started by fixing the technical areas of the website by correcting the flaws.
We also made changes to their digital marketing strategy by making it more niche-specific than industry-specific. We were able to increase average engagement numbers by 28 percent.
The client was operating in a competitive industry where the right content has a lot of relevance.
We introduced relevant facts and figures and created data-driven content to boost engagement.
Making Changes To The Content
Improving SEO
We found out that when people need urgent care, they look for the nearest local facility
We strengthened their local SEO metrics so that potential clients will be able to find them quickly. It resulted in an 89 percent increase in overall conversion and a 39 percent increase in mobile conversion rate.
Before working with Creative Lipi, we didn't have a clear strategy for digital marketing goals. Our content was also of average quality. They quickly set right our digital marketing problems by identifying the weak links in the website. Their content marketing experts did a great job revamping our pages with fresh, relevant, and optimized content. They helped us realize the value and ROI and helped us get closer to our goals with a well-defined and comprehensive marketing plan. We are delighted with the results and will definitely work with Creative Lipi for all our future endeavors in this area.
How We Made a Difference
We deployed our experts with experience in identifying and correcting website technical issues and boosting content quality.
SEO for IT Services and Outsourcing Companies [RNN Law]
Are they right?
They were failing to gain visitors even after making a considerable increase in their web-based advertising and marketing budget. They wanted us to diagnose the problem and find the weak links in their digital marketing strategy. And we were up to the challenge!
The organic traffic to the website increased by more than 121% within 6 months and the firm achieved new organic leads which jumped by 92% during the same period.
Results for February 2016
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
August 2017 [the case was updated 18 months after its publication]
Start:
- Traffic — 5 daily visitors and 0 monthly leads.
- No clear marketing strategy.
- About 20 articles in the blog.
Important! The first step towards the result was to set a specific goal. The goal of Yalantis marketing team was as follows:
If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary,
Our first mistake
We didn’t think through which articles have the highest conversion potential. The reason is a weak study of a potential customer portrait. As a result, we created the content like a comparison of Swift and Objective-C, which converted badly.
Which strategy we offered
Important! Find that 20 % of actions, which give 80% of the result.
It is possible to get 50 monthly leads only through a lot of content solving the readers’ problems.
We developed topics of interest to the target audience, for example — «The case of integrating Google Maps API into iOS application».
Key strategy:
- Create Ideal Customer Persona (ICP)
- Improving landing pages and case study page
- We set up marketing funnel from awareness to decision stage.
In other words, we decided:
Promoting the content through low-requested and niche-specific business solutions in mobile app development targeted at C-level managers and entrepreneurs. This strategy is great for SEO for IT companies.
We’re experts in content marketing
Our team of experts has experience outranking Wikipedia for high-value search terms! We know content marketing, and our success with ranking in Google proves it.
