Case Study
Significant Increase In Relevant Traffic Achieved Through A Well-Defined Content Writing Strategy
Poor Traffic Issues
A Maryland-based legal firm, could not attract relevant traffic even after investing considerably in its marketing budget.
Their website could not figure in the top Google SERPS.
They wanted us to:
- Analyze their digital marketing strategy
- Find out the problem areas
- Evaluate why they were not able to gain relevant traffic
- Create a foolproof strategy to achieve the desired results
Our Approach
Our content marketing team did a deep dive into the law firm's marketing strategy and quickly identified the key problem areas. We created fresh content to boost engagement and used the relevant keywords to ensure their pages ranked on the first page of Google. We worked on optimizing the visits for the conversation rate. The client soon gained authority as the best law firm in their areas of legal practice in Maryland.
Generating Keywords For SEO
We started with identifying the keywords by researching the local terms used by customers for the services offered by law firms.
We also identified other vital insights like competitiveness and top-ranking domains.
It was vital that the client gets relevant traffic so that more people knew about their services. Generating traffic is demanding, but our marketing experts were up to the challenge.
Driving Meaningful Local Traffic
Scaling Up Lead Generation
An increase in traffic can lead to increased chances of lead generation. We created landing pages to convert website traffic into leads. The law firm started receiving more enquiries which resulted in more clients.
Their ROI also improved significantly. We were able to solve their problem by innovatively implementing the right marketing solution in the right places.
We approached Creative Lipi (CL) to help us solve the problem of poor traffic and unimpressive ROI. We had a fairly good website, and our other marketing parameters were also on the mark. The digital marketing team from CL set about analyzing and diagnosing our marketing strategy and quickly found some major gaps. They implemented some changes in the way we used keywords and firmed up other areas as well. The results started showing up pretty quickly. I am delighted to say that we have overcome the problem now, and the ROI is looking very impressive.
How We Did It
Our marketing team and digital marketing experts have handled similar problems in the past with a high degree of success. Our systematic approach and analytical mindset helped us quickly get to the core of the problem and apply the most appropriate strategies where needed.
We’re experts in content marketing
Our team of experts has experience outranking Wikipedia for high-value search terms! We know content marketing, and our success with ranking in Google proves it.
