Case Study
Helped Increase Local Traffic With Compelling And Industry-Specific Content
Ineffective Digital Marketing Strategy
A leading Maryland-based cosmetic surgeon, a specialist in modern cosmetic processes, and a reputation of being the best in the industry was not happy with the outcome of the SEO strategies.
They kept missing business targets as there was a poor flow of traffic. Their Google ranking was plunging.
They wanted us to:
- Relook at their digital marketing strategy
- Fix the problem areas
- Provide a powerful solution to achieve top Google ranking
- Help drive traffic and boost conversions
Our Approach
We did a detailed analysis of our client's strategies and past campaigns and found some serious flaws in the processes.
We initiated the following steps to rectify the problem.
- Detailed website audit
- Comprehensive analysis of the marketing plans and goals
- Relook at the lead generation techniques
- Status of their social media reach
Adding Fresh Content
We worked on introducing fresh content through blogs and highly informative articles. We also put our SEO efforts at full throttle. The plan worked as the web traffic increased dramatically by 523%. Organic leads surged by 488%.
We made smart and relevant changes to the technical and local SEO strategies. Our focus on increasing local traffic worked in their favor. We also crafted new SEO campaigns leading to better rankings on Google in the targeted areas.
Tweaking The SEO Strategy
Driving More Traffic and Conversions
By using fresh and relatable content through informative blogs and showcasing the expertise and knowledge of the team in the field of cosmetic surgery, we helped drive more traffic. By showcasing the credentials and experience of the board-certified cosmetic surgeon, we were able to convert the visitors to clients.
We wanted a fast and lasting solution to our problem of not ranking high on Google's search results and poor ROI. Creative Lipi understood and identified the problem areas quickly and made some decisive changes to our marketing strategy. The results showed up almost immediately. Our web traffic increased by 523%. We were also able to improve our conversions by 488%. Within a few months, we were able to get the kind of web traffic and leads we were looking for.
How We Made a Difference
Our team of digital marketing experts are great at identifying the website problem areas and finding the most appropriate solutions.
SEO for IT Services and Outsourcing Companies [RNN Law]
Are they right?
They were failing to gain visitors even after making a considerable increase in their web-based advertising and marketing budget. They wanted us to diagnose the problem and find the weak links in their digital marketing strategy. And we were up to the challenge!
The organic traffic to the website increased by more than 121% within 6 months and the firm achieved new organic leads which jumped by 92% during the same period.
Results for February 2016
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, “Lorem ipsum dolor sit amet..”, comes from a line in section 1.10.32.
August 2017 [the case was updated 18 months after its publication]
Start:
- Traffic — 5 daily visitors and 0 monthly leads.
- No clear marketing strategy.
- About 20 articles in the blog.
Important! The first step towards the result was to set a specific goal. The goal of Yalantis marketing team was as follows:
If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary,
Our first mistake
We didn’t think through which articles have the highest conversion potential. The reason is a weak study of a potential customer portrait. As a result, we created the content like a comparison of Swift and Objective-C, which converted badly.
Which strategy we offered
Important! Find that 20 % of actions, which give 80% of the result.
It is possible to get 50 monthly leads only through a lot of content solving the readers’ problems.
We developed topics of interest to the target audience, for example — «The case of integrating Google Maps API into iOS application».
Key strategy:
- Create Ideal Customer Persona (ICP)
- Improving landing pages and case study page
- We set up marketing funnel from awareness to decision stage.
In other words, we decided:
Promoting the content through low-requested and niche-specific business solutions in mobile app development targeted at C-level managers and entrepreneurs. This strategy is great for SEO for IT companies.
We’re experts in content marketing
Our team of experts has experience outranking Wikipedia for high-value search terms! We know content marketing, and our success with ranking in Google proves it.
